Philosophy

Small is a feature. Fewer things, made with care, are easier to stand behind.

Ownership matters. We own work end-to-end so decisions stay close to the craft.

Shipping is intentional. Work is released when it's ready, not when a calendar demands it.

Tools should be calm. Software should help without nagging, tracking, or manipulating.

Not everything needs a feed. Some work is better discovered slowly, without algorithms.

Silence is allowed. We publish when there's something worth saying.

Growth is optional. Scale is a choice, not a requirement.